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Filter: Rockefabrikken


Streaming session 1: Sweet streams are made of these: the business of streaming music
    Thursday February 16, 2012 10:00am - 11:15am @ Rockefabrikken
    by:Larm 2012 will begin with a state of nation address from two leading analysts, introducing current trends in the global music industry and highlighting key data, with a particular focus on Scandinavia and streaming.Scandinavia has led the streaming revolution but what does it all mean and what does the future hold: can streaming sustain the music industry and stimulate further growth? How much do these platforms really make and are they cannibalising other forms of revenue? Does indie or major label music perform better on streaming services? How much growth is left in the streaming model – is this the tip of the iceberg or is the Nordic region nearing streaming saturation already? Following the presentations our experts will be put through their paces with a Q & A. Presentation (20 mins)
    State of the nation address from an analyst:
    Karim Fanous – Head of Research, Music Ally Presentation (20 mins)
    The Scandinavian model, what is it, how does it work and what is the result so far:
    Inger Elise Mey – Director of Online Media & International Licensing, TONO Q&A between speakers 1 & 2 and a moderator (30 mins)
    Will also include questions from the audience
    Type Seminar (delegates only)


Streaming session 2: Monetising streaming music video...
    Thursday February 16, 2012 11:45am - 1:00pm @ Rockefabrikken
    Online video-on-demand streaming is one of the key music discovery mediums for the new generation of digital natives, and the recent Coldplay American Express Unstaged live stream on YouTube generated over 19 million streams including replays and 13.5 million during the show.How can artists and labels maximise their income from this revenue stream – there are things that even unsigned acts should be doing to generate income – and what kind of money is being generated? Panelists:
    Eric Mackay – Director of Business Development & Business Affairs, VEVO
    Erik Brataas – Managing Director, Phonofile AS; Board Member, Merlin
    Type Seminar (delegates only)


Streaming session 3: Don’t cross the streams! Streaming services, artists and the great royalty debate
    Thursday February 16, 2012 2:30pm - 4:00pm @ Rockefabrikken
    With high profile artists like Coldplay and Adele apparently shunning streaming services for new releases, particularly at the beginning of a release window, is there a worrying trend developing? Or is Bob Dylan’s recent return to Spotify a more significant event?Some artists feel that their royalties from streaming services are too low – witness the recent heated debate kicked off by ST Holdings withdrawing its catalogue from Spotify and other streaming services. On the other hand the recent announcement from Spotify that it has hit a conversion rate of 20% among active users and that it has 3 million paying subscribers can only be a good thing while it starts to generate serious revenue for the music industry. At the same time Sony Music digital boss Dennis Cooker has stated that Sony doesn’t see any evidence of streaming services significantly cannibalising sales, while its business is growing in the areas where subscription services are the predominant player in the market; and UMG’s VP of digital Francis Keeling has said that artists who withhold their albums from streaming services risk alienating their fanbases. Do the artists have a point? Is it the structure of record and distribution deals that is really the problem? Or is the most important point that streaming music is already helping to grow the digital music industry, and will continue to do so?
    Presentation 10 mins
    Spotify: How streaming services have helped grow the overall market and how artists can benefit.
    Will Hope, Label Relations Director, Spotify Panel discussion 1hr
    Will Hope, Label Relations Director, Spotify
    Charles Caldas – Chief Executive Officer, Merlin
    Erik Nielsen – Music Managers Forum board member; Manager of A genuine Freakshow
    Billie Ray Martin – Solo artist, label owner, e101, Disco Activisto Records
    Stefan Blom (Chairman & President, EMI Music Nordic) After the seminar: meet the panellists networking session
    Type Seminar (delegates only)


Free Ride: How the Internet is Destroying the Culture Business and How the Culture Business Can Fight Back
    Thursday February 16, 2012 5:00pm - 6:00pm @ Rockefabrikken
    How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum­meting as viewership migrates online, and publishers face off against Amazon over the price of digital books. Author Robert Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero. Robert Levine was the executive editor of Billboard and has written for Vanity Fair, Rolling Stone, and the arts and business sections of the New York Times. Before that, he was a features editor at New York magazine and Wired. He holds a B.A. in politics from Brandeis and an M.S.J. from Northwestern University’s Medill School of Journalism. He now covers the culture business from New York and Berlin. Free Ride is his first book.
    Type Seminar (delegates only)



Streaming session 1: Clouds and concerts: WiMP and consumer behaviour
    Friday February 17, 2012 10:30am - 10:45am @ Rockefabrikken
    Friday will kick off with the University of Oslo presenting early findings from its collaborative study with research group SINTEF, network operator Telenor, and Aspiro’s WiMP streaming service.The comprehensive research project – which began in 2011 and will run through to 2014 – analyses anonymous logs of all music streamed on WiMP in connection with Oslo’s yearly Øya Festival and collects findings from some of these streaming users through focus group research. Arnt Maasø is Associate Professor of Media Studies at the Department of Media and Communication, University of Oslo
    Type Seminar (delegates only)


Streaming session 2: Our Friend’s electric. How will we find music in the future?
    Friday February 17, 2012 10:45am - 11:45am @ Rockefabrikken
    Have you ever sat in front of a streaming music player and had a total mental block? Do you find you listen to the same old stuff when confronted with all the music in the world? How do you dig down into the ‘long tail of content’? Friends or robots? Buddies or algorithms?From processes such as Last.fm’s collaborative filtering to clever apps using metadata banks like The Echo Nest with its ‘danceability’ metric, automatic recommendation is getting very interesting; but on the other hand Facebook’s close integration with Spotify is taking social recommendation, or more to the point, observation, to new levels. Recommendation is crucial not only from a promotional point of view, but also in unlocking the value in streaming services. A panel of experts will discuss.. Panel:
    Gracenote – Chris Cass, head of sales EMEA, Gracenote
    The Echo Nest – Tristan Jehan, Chief Technical Officer, The Echo Nest
    Last.fm – Steve Whilton, Director of Product, Last.fm
    Arnt Maasø – Associate Professor of Media Studies at the Department of Media and Communication, University of Oslo
    Type Seminar (delegates only)


Streaming session 3: Streaming to reach people
    Friday February 17, 2012 12:00pm - 1:00pm @ Rockefabrikken
    There are exciting possibilities using streaming audio to market music – our experts will show you what these possibilities are and how streaming audio platforms are being used from both a label and a brand perspective.Panelists:
    David Adams – Business Development & Content Relations, SoundCloud
    Niklas Lundberg Label Relations Manager, Spotify
    Erik Brataas – CEO, Phonofile
    Type Seminar (delegates only)


Streaming session 4: Artist & manager Q & A - Billie Ray Martin with Erik Nielsen
    Friday February 17, 2012 2:00pm - 2:30pm @ Rockefabrikken
    Billie Ray Martin was a founding member of the techno-pop group Electribe 101, scoring a series of club hits including “Talking with Myself.”Eventually going solo, Martin debuted in 1995 with Deadline for My Memories; the first single, “Your Loving Arms,” not only reached the UK Top Ten but also topped the American club charts, while its follow-up “Running Around Town” fell just shy of the US Top Ten. Martin resurfaced in 1999 with the Crimes & Punishment EP, which was followed two years later by 18 Carat Garbage, her first album released on her own Sonnenstahl imprint. Erik Nielsen is a Music Managers Forum board member and currently manages A Genuine Freakshow. He is also a Digital and Creative Consultant at Rocket Music Management and has many years experience managing topline acts, including Marillion.
    This panel will welcome questions form the audience as the basis for discussion.
    Type Seminar (delegates only)


Streaming session 5: The future, Jim, but not as we know it...
    Friday February 17, 2012 2:45pm - 3:45pm @ Rockefabrikken
    For EUR 10 per month you can now have unlimited on demand access to all of the world’s music anywhere you like. What happens next? Is this the end of days for music services? Or are there more frontiers to explore? What do people really want…..?American “super angel”investor Ron Conway’s claimed in November that the next stage of innovation in digital music will see Apple, Google, Amazon, Pandora and Spotify become the main established music access platforms on top of which new services will be built.
    At the same time, hack and API culture is really starting to take off with major labels like EMI providing developer access to catalogue via the Echo Nest or global movements like Music Hack Day galvanising innovation. Have we reached ‘the end of music’? Or is it just the beginning? Panelists:
    Daniel Johanson – Chief Executive Officer, TrendMaze
    David Adams – Business Development & Content Relations, SoundCloud
    Tristan Jehan – Chief techinical Officer, Echo Nest After the seminar: meet the panellists networking session
    Type Seminar (delegates only)


Hvordan markedsføre musikken din gjennom WiMP?
    Friday February 17, 2012 4:00pm - 5:00pm @ Rockefabrikken
    En introduksjon for artister, labels, promotører, managere etc.Musikk strømmningstjenesten WiMP skiller seg ut gjennom en sterk redaksjonell profil, og gjennom å fokusere spesielt på lokal musikk i hvert marked. WiMP arbeider kontinuerlig for å promotere innhold, og denne økten gir deg et innblikk i hvordan WiMPs redaktører jobber til daglig, samt hvordan de avgjør hva som skal fremheves i deres kanaler. Du får også en rask gjennomgang av hvordan du kan markedsføre din musikk eller artist i WiMPs strømmingsverden, med alle de unike mulighetene som WiMP kan tilby.
    Type Seminar (delegates only)


Where will you stream tomorrow? The hurricane development of streaming services from the cradle of Norway
    Friday February 17, 2012 5:15pm - 6:00pm @ Rockefabrikken
    Per Einar Dybvik of Aspiro, the company behind award winning music streaming service WiMP, tells the fascinating story of how Scandinavia’s position at the forefront of development will come to guide the rest of the world’s music distribution, for the second time.With a background at Telenor Research, Schibsted Mobile and for over ten years at Aspiro, Dybvik presents unique insight on the history of music distribution from a mobile point of view. From the very first time it was possible to carry music with you, through today’s reality where anyone can have millions of songs in their pocket at any time, Scandinavia has played a key role. How did this come about, where do we stand today and what is next in store?
    Type Seminar (delegates only)


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