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5:00pm

Free Ride: How the Internet is Destroying the Culture Business and How the Culture Business Can Fight Back
    Thursday February 16, 2012 5:00pm - 6:00pm @ Rockefabrikken
    How did the newspaper, music, and film industries go from raking in big bucks to scooping up digital dimes? Their customers were lured away by the free ride of technology. Now, business journalist Robert Levine shows how they can get back on track.On the Internet, “information wants to be free.” This memorable phrase shaped the online business model, but it is now driving the media companies on whom the digital industry feeds out of business. Today, newspaper stocks have fallen to all-time lows as papers are pressured to give away content, music sales have fallen by more than half since file sharing became common, TV ratings are plum­meting as viewership migrates online, and publishers face off against Amazon over the price of digital books. Author Robert Levine charts how the media industry lost control of its destiny and suggests innovative ways it can resist the pull of zero. Robert Levine was the executive editor of Billboard and has written for Vanity Fair, Rolling Stone, and the arts and business sections of the New York Times. Before that, he was a features editor at New York magazine and Wired. He holds a B.A. in politics from Brandeis and an M.S.J. from Northwestern University’s Medill School of Journalism. He now covers the culture business from New York and Berlin. Free Ride is his first book.
    Type Seminar (delegates only)
 

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