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Music Ally Digital training sessions: Facebook
    Thursday February 16, 2012 1:00pm - 2:00pm @ Bootleg
    The leading digital music business information and strategy company, Music Ally, has been providing publications, consulting, research, events and training to the music and technology industries since 2001. In this session, we’ll be taking a deeper look at the world’s most colossal social network.Music Ally’s executives come from a genuine music business background, from the sharp end of the major label recording and publishing worlds through to digital business strategy, licensing and retail.
    This means Music Ally understands the relationships and the politics that drive the real-world activity within the music industry; backed up with a full complement of market data, consumer research, forecasting and trend insight. The session will include hands on tips and advice which you will be able to immediately apply to your artist’s Facebook page in order to maximise Likes and engagement. The session will be concluded by examining some of the most successful apps and campaigns on Facebook from musicians with every level of finance. Sarah Lewin is the Editor of Sandbox, Music Ally’s digital music marketing publication. At Music Ally she has written a chapter for the MMF unsigned book on live touring, has worked on numerous research projects for small music start-ups through to labels, music companies and trade organisations. She also delivered digital marketing training for EMI internationally.
    Type Seminar (delegates only)

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