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Music Ally Digital training sessions: Advertising
    Friday February 17, 2012 2:15pm - 3:15pm @ Bootleg
    The leading digital music business information and strategy company, Music Ally, has been providing publications, consulting, research, events and training to the music and technology industries since 2001. This session will be focussed on the self service advertising networks which anyone can use to promote their band.Music Ally’s executives come from a genuine music business background, from the sharp end of the major label recording and publishing worlds through to digital business strategy, licensing and retail. This means Music Ally understands the relationships and the politics that drive the real-world activity within the music industry; backed up with a full complement of market data, consumer research, forecasting and trend insight. This session will be looking at the opportunities and limitations of advertising music and tips for a creating a successful advertising campaign. The session will be concluded by examples of creative advertising that could inspire your next campaign. Sarah Lewin is the Editor of Sandbox, Music Ally’s digital music marketing publication. At Music Ally she has written a chapter for the MMF unsigned book on live touring, has worked on numerous research projects for small music start-ups through to labels, music companies and trade organisations. She also delivered digital marketing training for EMI internationally.
    Type Seminar (delegates only)

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