by:Larm

The leading digital music business information and strategy company, Music Ally, has been providing publications, consulting, research, events and training to the music and technology industries since 2001. In this session, we’ll be examining the micro blogging site that has a vast importance in the music business today.Music Ally’s executives come from a genuine music business background, from the sharp end of the major label recording and publishing worlds through to digital business strategy, licensing and retail. This means Music Ally understands the relationships and the politics that drive the real-world activity within the music industry; backed up with a full complement of market data, consumer research, forecasting and trend insight. Not only will we be dissecting the components that make Twitter tick, we’ll also be looking at some of the most effective low budget tools that anyone can use to get the most from this social network. The session will be concluded by looking at what we can learn from some of the most interesting and creative campaigns using Twitter. Sarah Lewin is the Editor of Sandbox, Music Ally’s digital music marketing publication. At Music Ally she has written a chapter for the MMF unsigned book on live touring, has worked on numerous research projects for small music start-ups through to labels, music companies and trade organisations. She also delivered digital marketing training for EMI internationally.