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11:45am

Streaming session 2: Monetising streaming music video...
    Thursday February 16, 2012 11:45am - 1:00pm @ Rockefabrikken
    Online video-on-demand streaming is one of the key music discovery mediums for the new generation of digital natives, and the recent Coldplay American Express Unstaged live stream on YouTube generated over 19 million streams including replays and 13.5 million during the show.How can artists and labels maximise their income from this revenue stream – there are things that even unsigned acts should be doing to generate income – and what kind of money is being generated? Panelists:
    Eric Mackay – Director of Business Development & Business Affairs, VEVO
    Erik Brataas – Managing Director, Phonofile AS; Board Member, Merlin
    Type Seminar (delegates only)
 

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