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Streaming session 1: Sweet streams are made of these: the business of streaming music
    Thursday February 16, 2012 10:00am - 11:15am @ Rockefabrikken
    by:Larm 2012 will begin with a state of nation address from two leading analysts, introducing current trends in the global music industry and highlighting key data, with a particular focus on Scandinavia and streaming.Scandinavia has led the streaming revolution but what does it all mean and what does the future hold: can streaming sustain the music industry and stimulate further growth? How much do these platforms really make and are they cannibalising other forms of revenue? Does indie or major label music perform better on streaming services? How much growth is left in the streaming model – is this the tip of the iceberg or is the Nordic region nearing streaming saturation already? Following the presentations our experts will be put through their paces with a Q & A. Presentation (20 mins)
    State of the nation address from an analyst:
    Karim Fanous – Head of Research, Music Ally Presentation (20 mins)
    The Scandinavian model, what is it, how does it work and what is the result so far:
    Inger Elise Mey – Director of Online Media & International Licensing, TONO Q&A between speakers 1 & 2 and a moderator (30 mins)
    Will also include questions from the audience
    Type Seminar (delegates only)

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